A Dealer Guide to Online Tracking & Cookie Consent Management

This comprehensive guide provides auto dealerships with the knowledge and strategies necessary to navigate the complex world of online tracking and data privacy.

This material should not be construed as, nor a substitute for, legal advice. This handout is meant to be used as a compliance aid. Reasonable efforts have been made to ensure the accuracy of the following subject matter. No express or implied warranty is provided respecting the information contained herein. If legal advice is required, please seek the services of a competent professional. Each dealer must rely on their own expertise and knowledge of the law when using the material provided.